Studies show that 65% of people remember stories. Your website is your companies story which should be shared, updated, and promoted. It is the starting point in creating a brand and corporate identity. With over 56% worldwide internet penetration, an optimized website significantly increases credibility and trust, which turns into more sales and a faster business growth rate.
Although it is challenging to predict the exact ROI your business will get from redesigning your website, the benefits are significant, including higher rankings, an increase in customer trust, increased online awareness of your brand and also increased interest from potential buyers and other partners.
Kit Media is the partner you need in creating a high-quality, ROI driven website and content that responds to your clients’ needs and helps generate more leads and further business growth. Our professional copywriters are the best in the business, and our content strategy managers analyze your website needs and come up with a personalized solution to implement refreshed and engaging content on your website that will generate leads and sales growth.
A website refresh with good and well-structured content is the crucial ingredient for increasing your online profile. Search engines prefer fresh and updated content. Keep your website up to date, including extensive content for a few pages that tell the story of your business and keep in mind the main words people use when searching for things related to your business.
Your website content needs to be inclusive and answer the needs of all your business stakeholders. Include great content for each of your partners and offer everyone assurance that your business is healthy, vibrant, and continuously adapting to new challenges. A change in perception will trigger an increase in trust and furthermore generate more leads and overall business growth.
There is a golden 15 second rule when it comes to user experience on a website. This is the average amount of time you have to capture the interest of the people who land on your website. Well-structured content, engaging and exciting copy and features that interest your users are key elements to decrease your bounce rate and keep your customers on your website longer.
With 5.1 billion unique mobile users in the world, your website must be accessible from mobile devices. This means your content needs to be adapted to various screens to meet the needs and online behavior of your users today. Excellent mobile responsiveness with accurate and well-adjusted content will further trigger an increase in your potential audience, generate more leads, and decrease bounce rate.
When creating or updating your website, data from the past can create a starting point for the project that will improve your conversion rate. Look for the words your clients usually search related to your business, adapt and restructure your content according to their needs. You may need a more substantial amount of content, or you may just need a reorganization. The main objective is to tell your company story as clear and as comprehensive as possible so you can reach your target audience.
People need to hear stories and regular updates. Competitive industries commit to extensive content at more substantial volumes such as blogs and news updates that create communities. In the long term, this builds credibility and generates further business.
We will dive deep into your current website content and ask smart questions. It is essential that we understand what you want, who your target audience is, what they want, and how and where they search for what they want. We will put it all together and come up with the best content strategy for you that will both meet your objectives and be responsive to your clients’ needs.
We understand your business is complex and you are talking to many different audiences. Your suppliers, business partners, clients, media, and other stakeholders need to find the information they need on your website. Our best content writing specialists know how to tell your story for each of these audiences. We will create easy to read but substantial content that will match the needs of each of them.
Our professional copywriters create well-written copy for a variety of websites from many industries and business sizes. Our services include customized pages such as About us, Home Page, Services or Product pages, Career Pages, HR, and Employees Pages, Media, Galleries, or Presentations, and many more. We can also provide regular updates for news and blog articles.
In a service business, people are the key to success. We make sure we employ the best people in the market. Our copywriters are professional, have extensive experience, and understand client needs. They are highly versatile writers that can adapt to various industry needs and constraints.
Our team has extensive experience with a wide range of business. We know what triggers your clients’ interest, and we believe we can make it happen in the golden 15 seconds with high quality, well written and well-structured content.
Are you still wondering where to start in refreshing your website content?
Contact us at firstname.lastname@example.org or give us a call at (714) 845-6038
for further discussion and analysis.
Together we can design a strategy suitable for your business that would match your objectives and at the same time respond to your website users’ needs.