Outline of SEO Activities

  • Keyword Categories – This will be the top relevant category for the site according to the industry it falls under.
  • Total Keywords Tracked – The total no of keywords we will be tracking on our Agency Dashboard.
  • #Pages Optimized – The total no of pages we will be optimizing.
  • Target Pages – These are the pages we will putting our focus during optimization.
  • Physical Locations – The no of physical locations we can include depending on the package selected.
  • Global Website Audit – This is a top level website audit highlighting the issues with the website on global level.

 

Month 1 Activities:   

 

Account Setup Research & Analysis:

 

  • Page Specific Audit – This is more comprehensive page specific audit, highlighting the issues with the website on page level.
  • Keyword Research – We will be doing keyword research based on the information provided using different keyword research and analytics tools.
  • Keyword Grouping & URL Mapping – After keyword research we will group similar keywords and map it with relevant pages on the site for future targeting.
  • Keyword Ranking Baseline Report – Once the keywords are finalized we will add them to the dashboard and baseline ranking report will be generated.
  • Duplicate Content Check – We will be checking website content copy for duplication.
  • Web Form Conversion Tracking – We will be adding a tracking script on existing forms on your website for use with our system so that we can track and monitor all incoming leads via these forms within our dashboard.

 

  • Review Widget Installation & Reviews Monitoring – We will be adding a widget on your website pages which will monitor reviews coming to your business from different sources and also help you build positive customer reviews.

 

On-Page Optimization:

 

  • Website Content Keyword Optimization – We will be rewriting the existing content on your site pages to include the target keywords.
  • Title & Meta Tags Optimization – We will optimize Title & Meta Tags of your site pages to include the keywords we are focusing.
  • Internal Linking – We will take care of optimizing the internal links on the site pages by adding relevant title tags.
  • Heading Tag Optimization – We will add relevant page specific headings to the pages we will be optimizing.
  • txt Optimization – We will be optimizing robots.txt file to block unwanted crawlers.
  • Canonicalization – We will be adding proper canonical tags on target pages to avoid duplication issues.
  • Image Alt Tag Optimization – We will be optimizing images on the target pages by adding proper alt tags.
  • Hyperlink Title Optimization – We will be optimizing title attribute of hyperlinks on target pages.
  • Broken Link Report – We will be checking for broken links on target pages and send a report.
  • Page Load Time Check – We will be checking load time of the homepage via dashboard.
  • Blog Creation (If wordpress) – We will setup a SEO friendly blog on your website, if not setup already.

 

Local Schema Setup:

 

  • Local Business Information Schema (Phone, Address, Business Name, Opening Hours) – We will be adding Local Business Schema on site pages to make it friendly for local search results.
  • Map Schema – We will be adding Google Maps schema which will be showing Google maps including business location on the site.
  • Images and Logo Schemas – We will be adding schemas for images and logos to support local optimization.

 

Local Search & GMB Optimization:

 

  • Google My Business Setup – We will be setting up the client Google My Business Local listing and verify the business.
  • GMB Listing Optimization (Add Images, Videos, Hours of Operation) – If the business is already verified we will further optimize it by updating images, videos, categories and business hours.
  • GPS Listing Creation – We will be adding site business location ordinates to the GPS directories.
  • Custom GMB Description – 80 words – We will be writing a custom GMB description about the business. This will go under Google My Business listing.
  • GMB Website Embed – We will be embedding the GMB listing on the website to show as map.
  • My Map Syndication with Driving Location – We will be creating a map listing with syndication and driving location from popular places near the business listing.

 

Month 2 Activities:

 

Analytics & Webmasters:

 

  • Google Analytics Account Creation – We will create Google Analytics account to monitor traffic coming from different sources.
  • Google Analytics Code Installation & Setup – We will setup and install Google analytics code on all site pages.
  • Google Analytics Filtering (including referral filters and IP filters) – We will add filters in Google analytics to discard traffic coming from unwanted sources, countries and IP addresses.
  • Google Search Console Account Creation – We will create Google search console (webmaster tools) account. This will help us monitor any issues with the website crawling, errors and other data.           
  • Google Search Console Code Installation & Setup – We will setup and install Google search console code.
  • Google Search Console Error Reporting – We will be monitoring Google search console and send report if there are issues found with website crawling, indexing or any other issues found.
  • Google Search Console Error Fixing – We will ask our programmers to handle the errors found through Google search console.
  • 404 Error Correction – We will work on correcting the 404 error (page not found) errors of your website.
  • 301 Page Redirection – We will work towards 301 redirecting different version of the homepage to 1 single version.
  • Bing Webmasters Account Creation – We will create a Bing webmaster tools account if its not already created.
  • Bing Webmasters Code Installation & Setup – We will setup and install Bing webmaster code on all site pages.
  • Bing Webmasters Error Analysis – We will analyze the Bing Webmaster errors and send you a report.

 

Sitemap Creation and Uploading:

 

  • User HTML Sitemap Creation – We will create a HTML navigation sitemap for pages present on your site.
  • User HTML Sitemap Uploading & Linking – We will upload the HTML sitemap and link it from the bottom area of all pages on the site.
  • XML Sitemap Creation – We will create a XML sitemap for your site, this is helpful in adding your website pages to Google index.
  • XML Sitemap Uploading to Google – We will add XML sitemap to Google search console.
  • XML Sitemap Uploading to Bing – We will add XML sitemap to Bing webmaster tools.
  • XML Sitemap Uploading to Website – We will upload the XML sitemap on the website under the root directory.

 

Business Listing Audit & Fix:

 

  • Full Citation Audit – We will checking the website presence in all top local directories and search engines.
  • NAP Inconsistency Fix – We will check for NAP (Name, Address, Phone) consistency across all local listings. We will fix any inconsistency found.
  • Optimize Existing Listings – We will optimize existing local listing by adding additional information like business hours, images, videos to the listing.
  • Troubleshoot Duplicate Listings – If there are duplicate local listings found we will work towards verifying original listing / deleting the duplicate listing.

 

 

  • New Business Listing Creation – We will create new local business listings across top local listing sites including Bing, Apple Maps, Super Pages, Merchant Circle, Facebook, LinkedIn Company Directory.
  • Additional Business Directories – We will submit the site to additional business directories.

 

Off Page Optimization & Content Marketing:

 

  • Guest Blog Post Writing, Posting & Social Sharing – We will write SEO friendly guest blog posts and syndicate them across relevant blogs. We will share the guest blogs on top social networks like Facebook, Twitter and Google Plus to acquire social votes.
  • Magazine Article Writing & Publishing – We will posting a magazine / client interview based on the information provided by you.
  • Social Citations – We will submit your site to various social network sites to build social citations.
  • Press Release Creation – We will create Press Releases based on newsworthy information.
  • Press Release Publishing – We will distribute the press release across authority PR networks

 

Month 3 & On-going Monthly:

 

  • Local Search Optimization – We will continue to submit your sites to additional local search engines and directories.
  • Business Directories – We will continue to submit your site to additional business directories.
  • Business Listing NAP Audit – We will be auditing your business listing and do a NAP consistency audit.
  • Fixing NAP Issues – We will continue fixing NAP issues with the local directories.

 

Off Page Optimization & Content Marketing:

 

  • Guest Blog Post Writing, Posting & Social Sharing – We will continue writing guest blog post and sharing on monthly basis.
  • Q&A Posting – We will be posting Q&A’s relevant to your business on high authority sites.
  • Social Citations – We will submit your site to various social network sites to build social citations.
  • GEO Tagged Photo Submissions – We will be GEO tagging images on your site and submit it to various image submission sites.

 

Ongoing On-Page Optimization:

 

  • Graphical Asset Creation for Blog Article – We will be adding relevant images to the blog article.
  • Internal Anchor Text Optimization – We will take care of optimizing the internal links on the site pages by adding relevant title tags to the anchor texts.
  • Onsite SEO Monitoring – We will be monitoring the onsite SEO for any errors.

 

Reporting:

 

  • Weekly SEO Status Reports – We will send you weekly reports which will include the work done in the last week along with the current performance of the website.
  • Monthly SEO Performance Reports – We will send you comprehensive monthly reports which will include the work done in the last month along with the current performance of the website.
  • Full Dashboard Live Reporting w/ Mobile App – You will get access to a full-fledged white label project collaboration and management dashboard with excellent features like real time tracking of results, work activity status, reputation management, local visibility and more on your desktop as well as on Mobil App.

 

 

 

 

 

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