In the niche of landscape lighting, the results tend to be very photogenic. This industry, as a whole, exists to improve aesthetic appearance of a property, so it became glaringly obvious that the client had to display the high caliber of work properly on their website.
We put together a strategy to subtly show off the client’s best projects, and streamline the information displayed throughout the site. Additionally, to increase ease of payment, we decided to configure a payments page allowing users to make online payments through the website.
The products the client delivers are best displayed in the evenings and at night, so it was important to design a website with a color scheme that helps highlight the best images of the clients work. Imagery was huge in designing this website, so we incorporated pictures in the background and foreground of all pages of the website.
This new, revamped website gives the client a strong platform for displaying their quality of work and an impressive portfolio to refer potential clients towards. The confidence in their new website allows the client to confidently invest in digital marketing strategies, driving potential customers to the website.