Tarsus Direct, a division of Tarsus Group (www.tarsus.com), is an emerging leader in Industry Focused Direct Connections. Tarsus Direct’s mission is to create a platform for innovative industry firms, thought leaders, and decision makers to come together to discuss the pertinent and relevant issues & trends faced in today’s complex environment.
This new division of Tarsus Group required an in-depth, professional website to market members of the Security and Healthcare industries. The team had a creative brief, and content development in place, and needed a website before beginning any other marketing efforts.
Professionalism was the key adjective used throughout the design process. An organization like Tarsus Direct competes with major marketing and networking event organization companies, so standing out amongst big players was necessary for successful marketing.
The launch of the website gave Tarsus Direct the digital image of one of the top firms in their space. The marketing team now has the confidence to drive potential clients to their website, using it as a closing vehicle for opportunities.