Superior Group of Companies (NASDAQ: SGC) is a combination of companies that helps customers unlock the power of their brands by creating amazing brand experiences. Formerly called Superior Uniform Group, the company has grown dramatically over the last ten years, and now offers solutions including call center support, promotional product programs, and of course, uniform programs to some of the biggest brands in the country. During their rebrand to Superior Group of Companies, the Client hired Kit Media to design and develop their new corporate website.
The project was a massive undertaking, planning how to deliver the streamlined message of this corporation that encompasses over ten other entities. Kit Media assisted in preparing an organized sitemap, and wireframing each page of the website to deliver a clear message to customers and investors.
SGC is one of the most reputable organizations in their space, so professional imagery, and clean navigation and messaging were key. Throughout the entire mockup phase, countless brainstorm sessions took place to ensure we were properly portraying this companies rebrand.
We scheduled the launch of the new SGC website on the day of their press release announcing the corporate rebrand. The site handled the boost in traffic very well, and the Client receives ongoing positive feedback about the website.