The objectives for Edwards Sach’s site was to make his credentials and experience easily accessible to users, while improving the overall user experience. Edward provides a variety of solutions, with Collaborative Divorce being his focus. Thus, it was important to make information on all of his services easily accessible, while highlighting his core practice focus.
Websites in this niche tend to be text heavy, which tends to take away from the user experience and ease of browsing. We decided to incorporate a higher percentage of imagery, and consistently branded graphic design throughout the website to increase visual appeal, while also making all information easily accessible.
The use of bright colors, and strategically-used white space resulted in a clean, professional, and smooth website.
The launch of the site stirred up excitement within the client’s niche, providing him with a digital presence that portrays the credibility of his firm appropriately.