Coaster Pedicab is the leading manufacturer and seller of Pedicabs throughout the United States. Coasters manufacturing plant in Mizzoula, Montana, produces their uniquely, custom designed pedicabs which include a chromoly steel frame, polycarbonate panels and a 48” seating area. Coaster is the pioneer in all things pedicab with an impressive lineup of bikes including cargo bikes, vendor bikes, beer bikes, and promotional bikes.
Coaster Pedicab offers extensive customizations on all of their products was important to convey all possible variations to clients in a clean and organized web presentation.
Once we understood the different tiers of bikes that Coaster offers, we put together a strategy to drive consumers towards the bike that best suites their needs. We strategically placed different variations of the bikes throughout the site and also set up a straightforward parts store that allows users to easily purchase products.
The key to building an effective site for Coaster Pedicab was Organization! We found several different plugins that allowed our team to create an impeccably designed site that also exhibits Coaster’s endless customizations through customized product variation forms.
The launch of the website has given Coaster Pedicab an edge in the pedicab industry. Since launching their site, Coaster has won several large, corporate contracts and completed thousands of sales through their online parts store. The Coaster team now uses their site as their primary marketing tool which helps them to connect with new consumers throughout the country on a daily basis.