A.C.E.S. Cargo is one of the top freight shipping providers in the entertainment space, specializing in musical tours, televised event and sporting shows, theatrical productions, and tradeshows and expos. As their company was growing, their evolving salesforce required a high converting, user friendly website to refer potential customers towards.
The goal of website was to become (1) a lead generation machine for website traffic, and (2) a braggable portfolio for the sales staff to refer potential clients to. In the entertainment industry, A.C.E.S. has a reputation as one of the most reliable firms, so the website had to tell this story to visitors.
The client excels in entertainment shipping, both domestic and international, so in designing the website, we wanted to ensure that the story told includes a very clear message that this is their speciality niche. Vivid imagery throughout the site, juxtaposed on top of a dark background, displays the client’s solutions in a clean, yet exciting fashion.
The launch of the website gave A.C.E.S. the digital image of one of the top firms in their space. The sales team now has the confidence to drive potential customers to their website, using it as a closing vehicle for opportunities.